Baseline

The monthly measure of the everyday economy

54,304
Merchants in the Flute panel
54,304
Merchants in the Flute panel
54,304
Merchants in the Flute panel

Baseline is Flute’s economic publication. Every month, we measure the performance of key industries using proprietary transaction data from owner-led businesses, publishing recurring research that helps explain the everyday economy.

Same-store performance

Across 11 Industries

Fashion & Retail +2.4%
Food & Beverage +3.1%
Health & Beauty +1.9%
Hospitality -1.2%
Home & Living +0.8%
Automotive Services +2.1%
Professional Services +3.8%
Construction & Trade +0.5%
Real Estate -0.8%
Education & Training +1.2%
Entertainment & Leisure -0.3%

Measure the same thing twice. That's how you know if anything changed.

Baseline reports
in your inbox.